Challenge

S&P needed a clear strategy to create ad creative that performs on paid social and a strategy to test consistently to continue their growth.

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As well as providing clear reporting to understand how everything is performing on a weekly & monthly basis to forecast as accurately as possible and manage inventory.  

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Sunrize Commerce was brought on to implement a creative testing strategy, overhaul reporting and analysis and help scale by increase monthly advertising spend whilst hitting KPIs that allow for profitable growth.

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What We Helped With

- Facebook Ads

- Creative Strategy
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- Ad Content

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Solution

- Created A Marketing Strategy Around The Brand. By analyzing the ideal shopper's consumer behavior, we built campaigns that successfully acquired new customers at a lower CPA.
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- Ad Creation. When inheriting all creative assets we determined which were fit for ads and which can be edited to be fit for paid social. We have an understanding of what works to reduce CPC and increase CTR.

- Creative Testing. We created a system to test new creative concepts in various styles to find the best audiences and build on the best performing SKUs.
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- Scaling Profitably. Acquisition can be done profitably. While we constantly test new hooks, angles and creative we are able to determine winners and scale ad spend well within KPIs.
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